It’s here! After months of research, writing, caffeine-fuelled brainstorming, and obsessively editing… I’m beyond excited (and slightly terrified) to announce the launch of my new book:
The Search Within: Using Consumer Behaviour to Power SEO
This isn’t just another SEO book filled with the same old tips about keywords, H1s, and Core Web Vitals.
It’s a complete reimagining of how we approach search strategy through the lens of psychology, emotion, and real human behaviour.
Let me explain.
The Problem: SEO Still Treats Users Like Robots
Harvard professor Gerald Zaltman found that 95% of purchasing decisions are made subconsciously.
Not through careful analysis. Not through step-by-step funnels.
Through emotion, heuristics, and context.
But here’s the kicker:
Most SEO strategies are built for the 5% of logical, deliberate thinkers. We optimize for clean architecture, high-volume keywords, and funnel logic. And then we wonder why bounce rates are high, engagement is low, and users feel like our content is “technically correct” but somehow misses the mark.
Enter: Behavioural SEO
The Search Within introduces a new approach I call Behavioural SEO. It blends psychology, situational context, and real search behaviour to help you stop guessing and start connecting.
Because people don’t search in neat little boxes. They zigzag. They scroll while stressed. They research with half their brain while the other half is in a meeting. Their context changes everything.
Let me give you an example from the book:
Imagine two people Google the exact same phrase: “Best project management tool.”
- User A is casually browsing during their lunch break, no urgency, just curiosity.
- User B just walked out of a board meeting where their current platform crashed and burned in front of the entire exec team.
Same keyword.
Same “funnel stage.”
Wildly different mindsets, emotional states, and needs.
If you show them the same content? You’ve already lost one of them.
What’s in the Book?
Inside The Search Within, you’ll learn how to:
✅ Build behavioural personas that go beyond demographics and into decision-making
✅ Rethink keyword research using empathy, emotion, and real-world context
✅ Design content that aligns with the user’s mental and emotional state
✅ Create situational content frameworks to match urgency, intent, and trust level
✅ Apply behavioural science to your CTAs, page structure, and tone of voice
✅ And use testing and KPIs that actually measure how well you’re connecting
You’ll also get examples, exercises, and repeatable strategies you can use with clients, content teams, or your own brand.
Who’s this for?
If you’re an:
- SEO strategist.
- Content marketer.
- UX or CRO specialist.
- Brand-builder.
- Or digital marketer who’s tired of cookie-cutter personas and one-size-fits-none funnels…
This book was written for you.
The TL;DR:
✅ More clicks.
✅ Deeper engagement.
✅ Better conversions.
✅ Less guesswork.
✅ Strategies that finally reflect how people actually behave online.
So, let’s stop building for bots. And start building for brains.
If you’re ready to make your SEO more intuitive, human, and effective, grab your copy today: