The Search Within introduces a bold new approach to digital strategy: Behavioural SEO. Blending psychology, real-world search behaviour, and situational context, this book helps marketers create content that connects, converts, and actually resonates. Ditch generic funnels, forget outdated personas, and discover how to build smarter, more human-first strategies that align with how people think, feel, and search.

The Search Within introduces a bold new approach to digital strategy: Behavioural SEO. Blending psychology, real-world search behaviour, and situational context, this book helps marketers create content that connects, converts, and actually resonates. Ditch generic funnels, forget outdated personas, and discover how to build smarter, more human-first strategies that align with how people think, feel, and search.