7 Counterintuitive Tips for More Persuasive Writing
You know the rules of good writing. Unfortunately, these rules might be costing you. Here’s how to break the rules if you want to write persuasively.
Consumer Psychology Cheat Sheet: 3 Steps to Identify Customer Types and the Info They Seek
To understand what information works best for your target market, you must know when customers use each information type and why. Here’s how to figure that out.
