7 Counterintuitive Tips for More Persuasive Writing
You know the rules of good writing. Unfortunately, these rules might be costing you. Here’s how to break the rules if you want to write persuasively.
Connecting Universities to Communities With a PSE Portal
Students need opportunities. Businesses need expertise. They both need a system that works. Here’s one way to do that.
Consumer Psychology Cheat Sheet: 3 Steps to Identify Customer Types and the Info They Seek
To understand what information works best for your target market, you must know when customers use each information type and why. Here’s how to figure that out.
The Danger of Silence & the Struggle to Control the Narrative: Why we need smart conversations about ugly things
Don’t platform bigots, racists, and conspiracy theorists. We hear it all the time, but something ugly lurks in the silence…
