Think you’ve nailed user intent? Think again. Real search behaviour is a glorious, complicated mess. And that’s exactly where the opportunity is.
Marketing
The AI Effect: How ChatGPT and Gemini Are Changing Search
LLMs like ChatGPT are transforming how people search. Here’s why the future of search is about behaviour.
Marketing
Behaviour-Based SEO KPIs: How to Turn Behavioral Signals Into SEO Wins
Most SEO metrics miss the point. Want to know what really drives clicks, trust, and conversions? Start measuring what your audience feels, not just what they do.
Marketing
Rethinking SEO With Behavioural Science [eBook]
![Rethinking SEO With Behavioural Science [eBook]](https://www.angienikoleychuk.com/wp-content/uploads/2025/04/the-search-within-using-consumer-behaviour-to-power-seo-ap.png)
Learn how Behavioural SEO helps you connect deeper, convert faster, and finally make your content click.
Marketing
Data-Backed Insights For Effective Podcast Advertising – New Study
Want effective podcast advertising? New research says to ditch the download numbers and consider the host instead.
Decision Making / Marketing / Psychology
Consumer Psychology Cheat Sheet: 3 Steps to Identify Customer Types and the Info They Seek
To understand what information works best for your target market, you must know when customers use each information type and why. Here’s how to figure that out.