Angie Nikoleychuk
Ontario, Canada
Education
M.Sc./PhD Student, McMaster University (2025 – Present)
B.Sc. in Psychology, University of Lethbridge (2015 – 2024)
Honours Thesis: “Music, contextual cues and sequences”
Research Interests
- Music Cognition and Psychoacoustics/Psychophysics
- Humans and Technology
- Decision-Making and Judgement
- Data Analysis and Statistics
Skills
Music Performance
27 years as an oboist, tutor, composer, clinician
Data Analysis, Development & Statistics
Jamovi, Machine Learning, Bayesian Modeling, R, Python, JavaScript, MySQL, Tableau, Excel, CSS, PHP, HTML
Digital Marketing & Consumer Psychology
SEO, Conversion Optimization, Project Management
Honors & Awards
- University of Lethbridge Faculty Association Letter of Recognition (2024)
- Best Undergraduate Poster Award (I-CYS 2017)
- Philip North Scholarships (2016, 2017)
- Bill Chapman Certificate of Distinction (2017)
- 1996, 1997, 1998, 1999 – Music Performance Awards & Recognition
- First Place – Concerto/Concerted Work for Woodwind.
- First Place – National Senior Woodwind – Open.
- First Place – National Woodwind Senior & Intermediate.
- Outstanding Music Camper Award for Achievement & Leadership.
Publications
Industry Reports
- CHRISA Unconference (2023)
- State of SEO 2022, 2023, 2024 (Search Engine Journal)
- How Do Ads Affect Website Visitor Behavior? (Search Engine Journal)
Conferences & Events
- Behavioural Science for Smarter SEO, SEOCharity, June 4, 2025 (Presenter)
- 20th Annual NeuroMusic Conference: Thinking About the Future of Music Neuroscience, Hamilton, Ontario, October 1-2, 2024 (Attendee)
- Society for Music Perception 2024 Conference, Banff, Alberta, July 25-27, 2024 (Attendee)
- 19th Annual Hybrid NeuroMusic Conference: Rhythm, Expectation and Emotion, Hamilton, Ontario, October 28, 2023 (Attendee).
- The 26th ACM Conference On Computer-Supported Cooperative Work And Social Computing (CSCW’23), Minneapolis, MN, October 14-18, 2023 (Attendee).
- Canadian Society for Brain, Behaviour and Cognitive Science (CSBBCS) 2024, Guelph, Ontario, July 17-19, 2023 (Attendee).
- Collaborative Health Research Institute of Southern Alberta (CHRISA) Unconference, Lethbridge, AB, May 2023 (Attendee).
- Live SEO Audits: Quick Wins and Opportunities, Wix.com, Inc., October 17, 2023 (Virtual, Speaker).
- How to Run Website Experiments, Search Engine Journal, October 11, 2023 (Virtual, Presenter).
- How to Become an Accidental Activist, WGST 2600 – Activism and Advocacy, University of Lethbridge, October 2022 (Guest Lecturer)
- Data Visualization with Kevin Hartman, Chief Analytics at Google, September – October 2022 (Course).
- The 37th Meeting of the Banff Annual Seminar in Cognitive Science (BASICS), Banff, Alberta, May 4-5, 2018 (Attendee).
- The 36th Meeting of the Banff Annual Seminar in Cognitive Science (BASICS), Banff, Alberta, May 6-7, 2017 (Attendee).
- Introductory Managerial Case Competition, University of Lethbridge, Lethbridge, Alberta, March 5-6, 2016 (Participant).
Professional Experience
- Search Engine Journal: Behavioural Data Analyst and Content Marketing Manager (2021–2025)
- Angie’s Copywriting: Owner and Senior Consultant (2004–2021)
Memberships
- MIMMersion – McMaster Institute of Music and the Mind (Grad Committee Member/Organizer)
- CSBBCS – Canadian Society for Brain, Behaviour, and Cognitive Science (Member).
- APA – American Psychological Association (Member)
- CPA – Canadian Psychological Association (Member)
- ACM – Association for Computing Machinery (Member).
- SIGCHI – ACM Special Interest Group on Computer-Human Interaction (Member).
- SMPC – Society for Music Perception and Cognition (Member).
Interests
Music, Composition, Home Automation DIY, Geocaching, Camping, Fishing, Hiking