Think you’ve nailed user intent? Think again. Real search behaviour is a glorious, complicated mess. And that’s exactly where the opportunity is.
Marketing
The AI Effect: How ChatGPT and Gemini Are Changing Search
LLMs like ChatGPT are transforming how people search. Here’s why the future of search is about behaviour.
Marketing
Behaviour-Based SEO KPIs: How to Turn Behavioral Signals Into SEO Wins
Most SEO metrics miss the point. Want to know what really drives clicks, trust, and conversions? Start measuring what your audience feels, not just what they do.
Marketing
Rethinking SEO With Behavioural Science [eBook]
![Rethinking SEO With Behavioural Science [eBook]](https://www.angienikoleychuk.com/wp-content/uploads/2025/04/the-search-within-using-consumer-behaviour-to-power-seo-ap.png)
Learn how Behavioural SEO helps you connect deeper, convert faster, and finally make your content click.
Psychology
Music, Lyrics & Brain Structures
Could a recent paper on the cortical structures behind music and language processing identify an issue with music and memory research?
Psychology
Unveiling the Mnemonic Magic: Experimenting with Music, Lyrics, and Memory Enhancement
Can we use music as a mnemonic device for physical tasks? It might, but we need to watch for some confounding factors.
Marketing
Data-Backed Insights For Effective Podcast Advertising – New Study
Want effective podcast advertising? New research says to ditch the download numbers and consider the host instead.
Marketing
7 Counterintuitive Tips for More Persuasive Writing
You know the rules of good writing. Unfortunately, these rules might be costing you. Here’s how to break the rules if you want to write persuasively.
Society / Technology
Connecting Universities to Communities With a PSE Portal
Students need opportunities. Businesses need expertise. They both need a system that works. Here’s one way to do that.
Decision Making / Marketing / Psychology
Consumer Psychology Cheat Sheet: 3 Steps to Identify Customer Types and the Info They Seek
To understand what information works best for your target market, you must know when customers use each information type and why. Here’s how to figure that out.