Design Thinking: Going Beyond Basic Consumer Behaviour – Step 3 – Behaviour

Consumers, Management & the Psychology of Design

Behaviour. The big one. Everything from the initial idea for a product, to the final sale, depends on the behaviour of designers, consumers, management, marketers, and service professionals. And if the behaviours of these stakeholders isn’t considered from the initial planning stages, the resulting design flaws can easily sink a…

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Design Thinking: Going Beyond Basic Consumer Behaviour – Step 1 – Attitude

How attitude affects behaviour and design

Attitude is one of the biggest drivers of behaviour that designers can tap into. And, there are two attitude types that control behaviour: Implicit and explicit. Implicit Attitudes Implicit attitudes are the automatic, subconscious attitudes we have towards something. They can influence choices and actions without us even being aware…

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Design Thinking: Going Beyond Basic Consumer Behaviour

Usability, user experience, design thinking, emotional design… The realm of user-centered design has exploded in the last decade with the advancement of technology. However, designers and marketers often see the connection between the user and development of the end product as a linear process that stops at the purchase. The…

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Design Thinking: Going Beyond Basic Consumer Behaviour – Step 2 – Strength

User experience and usability experts often talk about eliminating cognitive load to improve conversions, product adoption, and usability. I don’t think this is it at all. I’d argue what makes a true user experience and usability professional is the ability to understand when to illicit strong cognitive, affective, and behavioural…

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